PPC or SEO
PPC (Pay Per Click) and SEO (Search Engine Optimization). The debate about which of these is more effective rages on, but is there a definitive answer to the question? The truth is, PPC and SEO can be effectively used together to create a more rounded approach to bringing your web site higher search engine rankings. Each of these models has its own set of strengths and weaknesses.
What is PPC?
PPC is the placement of advertising on SERPS (Search Engine Results Page). These advertisements cost money. Ideally, these advertisements bring you customers or sales that offset the cost of the ads. Not every PPC advertisement will be successful, so simply paying for advertising on high-ranking search result pages isn’t enough. Careful monitoring of PPCs is needed. PPC advertisements that generate substantial pay off can be increased and those that don’t pay off can be replaced with something more effective. While PPC can generate traffic more quickly than SEO, it is more expensive and should be used judiciously. The main purpose of PPC is to bring traffic to your web site that will eventually lead to organic traffic.
What is SEO?
SEO is built into the fabric of a web site, including titles, anchor text, and copy. Well-constructed web sites that appropriately use strong SEO techniques will eventually bring in enough organic traffic that you will be able to rely less on PPC for your visitors.